Open to startup consulting projects
In a Nutshell
360 marketing to get your startup off the ground: Website, PR, email, Google Analytics, marketing technology infrastructure
Full-funnel analytics to understand your customer segments, ROI of paid-marketing channels, CLV, on-boarding conversions
The Wharton School, MBA
Yale University, BA
I believe that Growth = Data + Marketing.
With a background in statistics, business analytics, and finance, I specialize in identifying high ROI marketing channels and customer segments.
But for scaling startups, it's all about the execution. I have executed on paid marketing, PR, co-marketing, SEO, and setting up the marketing technology stack.
Head of Growth Marketing
Worked with Joy to own a project to drive our organic growth efforts which spanned areas of content recommendations, SEO optimization, UX research, and more. Joy was pivotal to the success and launch of this initiative. Joy took ownership of ideation, set and met deadlines, and produced high-quality work that we continue to use and expand on today.
Joy managed all Marketing at Forethought immediately after we had won TechCrunch Disrupt. Joy is smart, efficient, hard-working, and a self-starter. She was able to manage all of our press-releases, the redesign of our website, and multiple content and growth marketing initiatives. Joy is a delight to work with, adapts extremely quickly in a fast-paced startup environment, and taught me quite a lot. Not to mention, she did all of this while finishing her classes at Wharton!!!! Very much looking forward to working with her again in the future!
Joy was a driving force of the B2B Acquisitions team. She was a critical thinker who always worked to optimize the paid search channel. Beyond this, Joy went out of her way to seek out new channels, analyzing opportunities and testing acquisition methods. I was fortunate to help Joy on many projects, and was always impressed by her work ethic, management skills, and general ability to make any team member feel valued. I believe Joy has the potential to be an amazing leader in the future!
Senior Manager, Biz Ops
Joy was able to ramp up very quickly and became an invaluable member of the team. She was very comfortable handling massive data sources using SQL / R and drove the right set of analyses to arrive at actionable insights, while having her marketer’s hat on at all times. Joy’s recommendations on how to grow our key metrics (funnel progression and user engagement) using various marketing and product levers are now being implemented, and we’re sure we’re going to see strong results. Thanks for all the great work, Joy!
Professor at the Wharton School
Joy was an exceptional student in my course on Strategic Brand Management. She is very perceptive, rigorous, thoughtful and articulate. She and her team conducted an insightful project on Patagonia for the class—data-driven and forward-thinking in its evaluation of the brand. It was my pleasure to have Joy in my class and to continue to interact with her afterwards. I am looking forward to seeing the great things she will accomplish after Wharton.
Large company training meets Startup execution