Joy Sun



I manage 5 digital marketing channels (paid search, affiliate, content marketing, native advertising, and strategic partnerships), owned >$3.5M annual marketing budget, and drove $4.5M in monthly revenue.

In 1 year, I grew monthly revenue from Paid Search by 400% ($400K to $2.5M) while maintaining same ad spend. Each $ of ad spend generated 4x the revenue as the result of detailed customer segmentation and targeting of high value customers.

In 6 months, I increased monthly revenue from Affiliates channel from $400K to $2M and grew leads by 12x

I develop strategic partnerships with Augmented Reality and Virtual Reality companies to increase brand awareness in newsworthy ways (featured in Business Wire and Internet Retailer)

I collaborate frequently with Product, Marketing Engineering, and Creative teams


Forethought is a Series A startup that won TechCrunch Disrupt's 2018 pitch competition. As their one-person Marketing team, I launched their website; built their marketing tech stack (Google Analytics, Google Search Console, SEO, Hubspot for email); managed PR announcements (TechCrunch, Crunchbase, Inc, Entrepreneur, Forbes, etc); secured partner promotions (investor, partner blogs, other blogs); and increase SEO rankings.


As a Product Marketing Manager for LinkedIn Pages, I informed the product road map and go-to-market strategy through customer interviews, market research, and customer segmentation analysis (in SQL and R).


Segment is a Series C B2B SaaS company. I researched and created a content strategy for B2B customer acquisition which resulted in Segment Recipes.


Honor is a tech-enabled home care provider funded by Andreessen Horowitz that has a large network of local home care agencies across the country (mom and pop businesses). I created a digital marketing playbook to teach their small-business agenies how to maximizing digital marketing locally.


The Wharton School, MBA

Majored in Statistics and Marketing

Yale University, BA

Majored in Environmental Studies
Magna cum laude, Phi Beta Kappa